On this episode of Build a Big Podcast, David discusses the importance of having a strong reason for creating content beyond just praise or money and the potential dangers of overexposure. He delves into the vulnerability of creators when publishing their work and gives tips on how to deal with criticism. David also talks about his approach to focusing on certain things and not others when it comes to external validation. Lastly, he emphasizes the importance of sustainability for creative individuals like podcasters, suggests focusing on sustainable practices, and introduces a Podcast Jumpstart program to help reinvigorate your podcasting and grow your podcast audience.  Topics covered in this episode:​ Finding purpose in creative work Overexposure risks on YouTube and podcasting Importance of vulnerability in creativity (and its double edge) Dealing with criticism and rejection in podcasting Creating sustainable creative practices for your podcasting work Burn-out in podcasting (and an opportunity for you to fix it) Episode Timestamps:​ [00:03:06] A story about a pioneer mommy blogger and the dark side of online fame [00:05:49] Feedback can be both positive and negative, but it helps creators grow. The rawness felt after creating something is why people enjoy podcasts - it feels good to know others can relate. [00:12:52] The importance of purpose in content creation, YouTube's potential for overexposure, and using it for attention and discoverability. [00:16:00] Podcasting ideas from popular YouTube videos [00:21:42] A podcast would be a great addition to your existing YouTube content, providing more detailed information for listeners. [00:29:15] 70-something podcaster creates content for an older audience – using YouTube to reach this audience [00:32:20] An all-in-one promotion platform that turns podcasting into engaging social media posts and helps you find the best influencers in your niche.  The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 128 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​