Topics covered in this episode:​ Taking advantage of the post-pandemic and post-social media urges Organize a meetup related to your podcast topic "Special effects" in podcasting – not necessary (if the storyline is compelling) Rules of engagement for interviews The importance of avoiding podcast and social media "shovelware" Different content for Facebook vs. podcasting Directly connecting and engaging with the audience through live events Meta's guide for Reels  Ensuring your guests sound good Adapting questions if certain topics are off-limits How Dolly Parton handles "personal" questions Episode Timestamps:​ [00:01:27] Tips, best practices, and classified ads. [00:04:57] Meetups: The ultimate audience growth strategy. [00:06:58] Good storyline beats special effects in movies (and in podcasts). [00:11:24] Avoid shovelware. Customize your content for each outlet. [00:15:22] How to format your podcast episodes. [00:17:42] Rules for podcast guests. [00:19:42] Boost your podcast audience, buzz, and revenue. The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 139 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​