Topics covered in this episode:​ The importance of connecting with people and having business sense in podcasting Diversifying income – a lesson for podcasters Using present tense to create anticipation and engagement with the podcast audience The role of money in podcasting and options for monetization through the Big Podcast Audio Monetization Program (AMP) The difference between a great interview and a random interview Embracing the opportunity to become a great host and interviewer, connecting with different guests, and having purposeful conversations. Episode Timestamps:​ [00:00:20] Persuasive messaging, finding story ideas, podcast sponsorship. Netflix DVD shutdown, classified ads, podcasting tips.  [00:04:27] Musician's success: connecting with fans, business savvy. [00:09:01] Want more people to buy your message? Understand past and present tense [00:09:51] Teasing future episodes without spoiling surprises. [00:12:55] You can't recreate moments.  [00:16:56] Quick thoughts on podcast research and ideas. [00:19:59] Become a great host and interviewer. [00:22:32] A "sales trick" for podcast ads  The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 145 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​