"Build it, and they will come" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, "prime the pump" for your product, and measure the outcome — so that you can optimize and iterate.
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Show Notes

SegMetrics — Keith's product
Launch — a book by Jeff Walker explaining the Product Launch Formula (PLF)
CartHook — a well-known upsell tool
How Sean D’Souza Changed Everything I Know About Pricing — Jane's article about pricing tiers
Neil Patel's Digital Marketing Blog
SegMetrics Blog
Wirecutter — a recommendations website
Patrick McKenzie — a famous software consultant we're talking about
Episode 100: Leveling Up with Patrick McKenzie
The Personal MBA — website & book by Josh Kaufman
Develop Your Marketing — Keith's website
Head over to segmetrics.io/loves/uibreakfast to get your 15% lifetime discount

Today's Sponsor
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