Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You'll learn how to define the user's path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel.
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Show Notes

Alli's consulting website
NomNom — Alli's favorite tool for aggregating customer feedback and user research
Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
Putting the (Onboarding) Cart Before the (Product) Horse — slides from Alli's talk at MicroConf 2018
The Sustainable SaaS: What Permaculture Can Teach Us About Building Software — Marie Poulin's talk recap from MicroConf 2018
Inside Growth at Wistia: The Process Behind Our A/B Tests — an article by Andrew Capland how they've ran over 150 A/B tests to improve their conversion rates
Recommender system (recommendation engine) — a Wikipedia article
Get Alli's free course on SaaS trial optimization
Follow Alli on Twitter: @AlliBlum

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