Listening to customer feedback is one of the best ways to improve your product (and your marketing). But it can get so overwhelming! Our guest today is the charming Sofia Quintero, founder of NomNom. You'll learn how to deal with massive amounts of customer feedback, get quantitative and qualitative results, document your insights, and apply them in your product development process.
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Show Notes

NomNom — Sofia's company
Geckoboard — Sofia's previous place of work
Episode 112: Optimizing SaaS Trials with Alli Blum
Episode 116: Segmenting Your Users with Val Geisler
Airtable, Trello, Google Sheets — tools that can be used for recording customer feedback
The Spotlight Framework — a framework by David Cancel of Drift to make customer feedback actionable
What is Jobs to be Done (JTBD)? — an article by Alan Klement, creator of JTBD framework
What is Net Promoter? — how NPS is calculated
Inside Intercom — Intercom's blog
Fullstory, Mixpanel, Amplitude — popular analytics tools
Hungry for Insight — NomNom's blog
The Practical Handbook to Building Better Feedback Loops — a new free book by NomNom
Follow Sofia on Twitter: @Sofiaqt

Today's Sponsor
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