How can analytics direct us to the right path for our product? And how can we lay the best foundations for measuring website engagement? Our guest today is Helena Ronis, founder and CEO of AllFactors. You’ll hear Helena’s recommendations on analytics, content marketing, driving traffic, SEO, engagement, readership, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesAllFactors — Helena’s product, a marketing analytics toolVoxSnap — Helena’s previous productGDPR, CCPA — key privacy actsAdobe Analytics, Google 360 — enterprise web analytics toolsMIT Sloan — MIT’s world-renowned business schoolAllFactor’s Marketing Insights Blog — their blog where you can follow Helena’s SaaS Marketing seriesHow Copysmith is Utilizing The GPT-3 AI to Automate Copywriting for Marketing — Helena’s interview with Copysmith founder Jasmine WangSurvival to Thrival — a two-book series for startups by Bob Tinker and Tae Hea NahmUserlist — Jane’s productFollow Helena on Twitter and LinkedInWomen Founders Community — Helena’s Facebook group for female foundersDrop Helena a line at helena@allfactors.comToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.