70 min listen
Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price
Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price
ratings:
Length:
60 minutes
Released:
Aug 17, 2016
Format:
Podcast episode
Description
In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.
Show Notes
Momoko's company: Kantan Designs
Copy Hackers by Joanna Wiebe
Hotjar — tool for heatmaps
Respond — one of Momoko's clients acquired by Buffer
ConversionXL by Peep Laja
Optimize Smart by Himanshu Sharma
Occam's Razor by Avinash Kaushik
Voice Of the Customer (VOC) by iSixSigma
Message mining: G2 Crowd, Merchant Maverick
Rev.com — good transcription services
Optimizely, Visual Website Optimizer — testing tools
Evan Miller's Sample Size Calculator
Email Momoko: momoko@kantan.io
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
Don't Miss the Online Workshop
In case you missed it, we're starting a two-part online workshop today! It's called Fundamental UX Practices (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. Learn more and book your tickets here.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.
Show Notes
Momoko's company: Kantan Designs
Copy Hackers by Joanna Wiebe
Hotjar — tool for heatmaps
Respond — one of Momoko's clients acquired by Buffer
ConversionXL by Peep Laja
Optimize Smart by Himanshu Sharma
Occam's Razor by Avinash Kaushik
Voice Of the Customer (VOC) by iSixSigma
Message mining: G2 Crowd, Merchant Maverick
Rev.com — good transcription services
Optimizely, Visual Website Optimizer — testing tools
Evan Miller's Sample Size Calculator
Email Momoko: momoko@kantan.io
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
Don't Miss the Online Workshop
In case you missed it, we're starting a two-part online workshop today! It's called Fundamental UX Practices (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. Learn more and book your tickets here.
Released:
Aug 17, 2016
Format:
Podcast episode
Titles in the series (100)
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