Episode 236: Customer Development with Michele Hansen

Episode 3: Introducing Kai Davis: In this episode we meet Kai Davis, who'll be co-hosting a whole new podcast season here at UI Breakfast. We learn about the early years of his career, what he did in college, and how he ultimately nailed his positioning as the outreach consultant. Kai also shares his product aspirations and gives us an overview of his current projects. by UI Breakfast: UI/UX Design and Product Strategy

49 min listen

Episode 14: Business of Podcasting: What impact can podcasting have on your personal and professional life? It can be a superb tool for making money, but money is never the direct goal. In this episode we talk with Christopher Hawkins about the long-term game of podcasting, building your own tribe, establishing relationships with guests, the art of interviewing people, and much more. by UI Breakfast: UI/UX Design and Product Strategy

28 min listen

Episode 13: Podcasting Fears and Goals: In this episode with Christopher Hawkins we discuss the biggest fears that prevent people from starting their own podcast. Surprisingly, it's not the technical part! Tune in to learn everything about fears, mistakes, and goals related to podcasting. by UI Breakfast: UI/UX Design and Product Strategy

28 min listen

Episode 2: Matthew Lehner: This time we talk with software consultant Matthew Lehner about building good relationships with new clients, how he tripled his income in a year, his onboarding process, and so much more. by UI Breakfast: UI/UX Design and Product Strategy

29 min listen

Episode 4: Choosing the Right Audience: Today we have another episode with Kai Davis as a co-host. We discuss the importance of the right audience for your products, our long-term product strategy, and the benefits of the "audience-first" approach. We dive into the history of my products one by one, breaking down all the mistakes. by UI Breakfast: UI/UX Design and Product Strategy

46 min listen

Episode 5: Choosing the Right Words: In this episode we talk with Kai Davis about strategic copywriting. Choosing the right words to describe your product is so incredibly important, maybe even more important than the product itself! You'll learn how to go out in the wild and pick the right language, and how to write a perfect sales page. by UI Breakfast: UI/UX Design and Product Strategy

49 min listen

Episode 1: Dennis Field: In this episode we talk with designer, educator, brand developer and entrepreneur Dennis Field about the benefits of teaching, the value of sharing your mistakes and what you’ve learned, why Dennis chose to position himself as a studio instead of a freelancer, how to find the clients that are right for you, and so much more. by UI Breakfast: UI/UX Design and Product Strategy

42 min listen

Episode 22: Introducing Marie Poulin, Digital Strategist & Entrepreneur: Let's welcome Marie Poulin, our co-host for the next few episodes! Marie is a digital strategist and a founder of multiple businesses, including the famous Digital Strategy School. Today we'll hear Marie's success story as a designer and product creator, and figure out how she manages so many products at once. by UI Breakfast: UI/UX Design and Product Strategy

30 min listen

Episode 9: Designing Products with Amy Hoy: Fasten your seatbelt and greet Amy Hoy here at UI Breakfast! Join us for an exciting conversation focused on design. You'll learn about Amy's design background, strong product opinions, and the workflow she stands for when building SaaS products. by UI Breakfast: UI/UX Design and Product Strategy

47 min listen

Episode 6: Running a Successful Outreach Campaign: Today Kai Davis gives us a huge lecture in his core expertise: outreach. He explains why everybody must include outreach campaigns into their marketing plan, and gives us a detailed outline how to organize and implement a successful outreach campaign. Jump in to learn about the methods, tools, and techniques! by UI Breakfast: UI/UX Design and Product Strategy

70 min listen

The UI Audit: Interview with Rob Walling of Drip: This is the second founder interview from Jane’s new book, The UI Audit. Today Rob Walling, the founder of Drip, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features. by UI Breakfast: UI/UX Design and Product Strategy

41 min listen

The UI Audit: Interview with Tope Awotona of Calendly: This is a special founder interview from Jane's book, "The UI Audit." In this interview Tope Awotona, the founder of Calendly, shares his product development journey. To build this revolutionary scheduling tool, he reviewed over 30 competitors — all to find out their strengths and weaknesses. Tope shares how he developed his product as a non-technical founder, and how Calendly leverages free plans as a viral form of marketing. by UI Breakfast: UI/UX Design and Product Strategy

41 min listen

Episode 7: Organizing a Podcast Tour: Podcasts are a great way to promote yourself and your ideas. But you don't have to run your own: instead, you can appear as a guest on other podcasts. My awesome co-host Kai Davis will teach you how to organize such podcast tour. You'll learn how to compile a list of podcasts, reach out to them, become a perfect guest, and promote new episodes. by UI Breakfast: UI/UX Design and Product Strategy

67 min listen

Episode 8: Writing the Perfect Email: Email remains the core way of communication online. Writing emails is true art. And my co-host Kai Davis is the true artist! Today you'll learn to line up you letters perfectly, from a subject line to a postscript, for the best results. Dive in for some hot writing strategies! by UI Breakfast: UI/UX Design and Product Strategy

65 min listen

Episode 10: Writing Technical Documents with Thomas Cannon: Writing support documents is no easy feat. How do you explain technical things to non-technical users? How do you balance being concise and going into details? Today we get together with Kai Davis to interview Thomas Cannon who's deeply passionate about technical documentation and support (while being a developer by trade). by UI Breakfast: UI/UX Design and Product Strategy

60 min listen

Episode 35: Behind the Scenes of the Design Superpower with Heidi Pun: Dear friends, the podcast is finally back after the break! Our guest today is Heidi Pun, my designer friend from Slovenia. We talk about The Design Superpower — a free email course we just launched. We break down the entire process: how we came up with the idea, solicited articles from the top design superheroes, put the course together, and launched it across multiple platforms. If you're planning a product launch anytime soon, our takeaways will be super-valuable! by UI Breakfast: UI/UX Design and Product Strategy

48 min listen

Episode 18: Staying in Flow with Anders Thue Pedersen: It's so tough to "get into the flow" these days — with social media, distractions, calls, and alerts. Anders Thue Pedersen, author of the famous TimeBlock method, joins us today to share his insights on productivity. We discuss the best ways of getting into the flow and staying there for significant amounts of time, while making the work process transparent for clients and teams. by UI Breakfast: UI/UX Design and Product Strategy

42 min listen

Episode 28: Psychological Principles of Persuasive Design with Victor Yocco: How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects. by UI Breakfast: UI/UX Design and Product Strategy

50 min listen

Episode 15: Podcasting Workflow: In this episode we double down and explore the nitty-gritty production details of a single episode. We talk with Christopher Hawkins about planning an episode lineup, selecting and inviting guests, sticking to a topic, using intros wisely, and much more. Secret advice in the end of the episode: be fearless, keep producing, and change your thinking from "I have to do this" to "I have permission to do awesome things." by UI Breakfast: UI/UX Design and Product Strategy

28 min listen

Episode 19: Creating a Powerful Brand with Laura Roeder: How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none). by UI Breakfast: UI/UX Design and Product Strategy

38 min listen

Episode 12: Introducing Christopher Hawkins: Welcome to the new season of UI Breakfast Podcast featuring Christopher Hawkins! He's been running his own awesome podcast for many years, wrote a book on podcasting, and is working on his own SaaS product. Today Christopher shares his product story and the lessons he learned along the way. by UI Breakfast: UI/UX Design and Product Strategy

28 min listen

Episode 11: Interviewing People Effectively: This is the final episode with Kai Davis! Today we discuss the art of interviewing people. How can interviews boost your business? What are the awesome side effects? What's better: written format, audio or video? How do you make the process as smooth and effective as possible? by UI Breakfast: UI/UX Design and Product Strategy

31 min listen

Episode 33: Gathering Website Content in One Week with Kelsey Kreiling: Content collection is a big, unsexy problem of every project. Our guest Kelsey Kreiling of Presence Agency (famous for their service called Week of the Website) mastered this skill to perfection. Her secret sauce is a framework that shapes the entire relationship with a client — from the first meeting to the project hand-off. Kelsey's tips will help anyone who deals with unresponsive clients and tight deadlines! by UI Breakfast: UI/UX Design and Product Strategy

42 min listen

Episode 16: Lessons from Guests: Today Christopher Hawkins shares his favorite stories after recording 40 episodes of Chasing Product. We talk about cash flow in bootstrapped SaaS businesses, the importance of networking, starting small, choosing the right audience, and many other things. You'll find links to all original episodes below. by UI Breakfast: UI/UX Design and Product Strategy

30 min listen

Episode 21: Becoming a UX Leader with Danny Setiawan: Today's special guest, Danny Setiawan, is a product/UX coach for startups, and also the UX Lead for Mobile at The Economist. In this episode you'll learn how to instill the love for UI/UX into any conservative corporate environment, how to become a true UX leader, and how to address startup design needs at different growth stages. by UI Breakfast: UI/UX Design and Product Strategy

45 min listen

Episode 20: Mastering Creative Direction with Liam Sarsfield: Finally we get to talk about "real" design subjects! Today's guest is Liam Sarsfield, a seasoned creative director. We define the term "creative direction" and break down the process into edible steps. You'll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors. by UI Breakfast: UI/UX Design and Product Strategy

48 min listen

Episode 37: Customer Support Done Right with Alex Yumashev: Customer support is the key part of user experience. But how do you handle it right? Our guest today is Alex Yumashev, the founder of JitBit Helpdesk, who has been in this industry for many years. You'll learn why customer support can't be a temporary job, how to approach it in a human way, and why even CEOs should still be doing support on a regular basis. by UI Breakfast: UI/UX Design and Product Strategy

36 min listen

Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White: Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview. by UI Breakfast: UI/UX Design and Product Strategy

56 min listen

Episode 27: Helping Startups Gain Traction with Jay Acunzo: What design problems do startups have on various levels of development? How do they handle their UI/UX? To answer these questions, we invited a special guest: Jay Acunzo, VP of Platform at NextView Ventures. He's been helping startups for years by creating helpful content for them. In addition to startup problems, we also discuss Unthinkable — Jay's show for craft-driven creators (which represents a new format of podcasting). by UI Breakfast: UI/UX Design and Product Strategy

43 min listen

Episode 17: Marketing Challenges: Today we're wrapping up the season with Christopher Hawkins! This episode is all about marketing. We talk about promoting individual podcast episodes, building an email list, and other marketing challenges that all of us face. You'll learn why 60 subscribers is better than zero, and why no product (even the most glorious one) will ever "sell itself." This episode is a huge reminder that everything requires marketing! by UI Breakfast: UI/UX Design and Product Strategy

43 min listen

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Episode 236: Customer Development with Michele Hansen

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