Before designing anything, how do you figure out what your users need in the first place? Today we're diving into Top Tasks Management framework developed by Gerry McGovern, a famous UI/UX expert and author of six books on customer experience. You'll learn why addressing the top tasks is a key to customer success, and how to define and manage them for your project.
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Show Notes

Gerry's website — customer experience insights published since 1996 (don't forget to subscribe)
Gerry's books
Identifying Customer Top Tasks — Gerry's article on Medium
Episode 111: Effective Website Navigation with Els Aerts
SurveyMonkey — a popular survey tool
Jared Spool, Jacob Nielsen — UX thought leaders that influenced Gerry's work
Optimal Workshop — great user research tools
MeasuringU by Jeff Sauro, This is HCD by Gerry Scullion — recommended UI/UX resources
Customer Carewords — Gerry's consulting website
Follow Gerry on Twitter: @gerrymcgovern

Today's Sponsor
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