Today we talk about “franchising” — a mental model applicable in marketing and other areas. Our guest is Jordan Skole, a marketing leader and director of product growth at AutoBooks. You’ll learn how to apply this mental model, the best timing for automating processes, tips for solving marketing challenges, the importance of side projects, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesAutoBooks — Jordan’s current place of workAmbassador, ActiveCampaign — some of Jordan’s previous employersUPC Code Manager — Jordan’s productCompound Growth — Jordan’s article on the franchise philosophyNathan Baschez — works in podcast media, UI designBetter Done Than Perfect — Jane’s show at UserlistBiggerPockets forum — real estate investing resourceTAM — total addressable marketJoanna Wiebe — founder of CopyhackersVal Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooksFarnam Street — a resource for mental modelsFollow Jordan on TwitterVentures & Adventures — Jordan’s siteToday’s SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.