Designing for financial apps hides many UX challenges. Is it all about fancy dashboards? How do you balance simplicity and information density?. Our guest today is Rob Gifford, Managing Director of Experience Design at Mad*Pow. He shares his story in the profession, and provides resources, examples, research, and inspiration for anyone looking to delve into financial product design.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesMad*Pow — Rob’s companyEpisode 162: Designing for Behavior Change with Amy BucherEpisode 140: Sustainable UX with James ChristieA Brief Introduction to the COM-B Model of Behaviour and the PRIM Theory of Motivation — an article by Robert West and Susan MichieBJ Fogg — the Stanford University behavior design researcher known for the Fogg Behavior ModelEpisode 131: Design Sprint with Jonathan CourtneyThe Paradox of Choice — a book by Barry SchwartzSelf-determination theory — a Wikipedia articleLemonade insurance, Betterment, Credit Karma, Mint — examples of user-friendly financial appsEngaged — a book by Amy Bucher, recommended by Rob as a great introduction to behavioral designDesign for Behavior Change — a book by Steven WendelMadpow’s upcoming eventsMadpow’s case studiesgiffordux.com — Rob’s personal websiteFollow Rob on LinkedIn and TwitterToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.