Integrations are a fantastic way of growing your product while providing value to your customers. However, you need to approach them carefully and strategically. Our guest today is Rob Walling, co-founder of MicroConf, TinySeed, and Drip. You'll learn how to use integrations as a customer acquisition channel, and what goes into a successful integration — from making the initial decision to creating support docs and co-marketing opportunities.
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Show Notes

MicroConf, TinySeed, previously Drip — organisations co-founded by Rob
Stripe, PayPal, Shopify, Zapier, Segment, Gumroad — some of the popular integrations
The Power of Integrating Your SaaS With Other Apps — an episode with Ruben Gamez of Bidsketch
Userlist.io — Jane's SaaS product
Startups For the Rest of Us — Rob's podcast together with Mike Taber
Rob's website
Follow Rob on Twitter: @robwalling

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