We're back after a short break! Today we're exploring user experience in online stores. Our special guest is Kurt Elster, the guru of ecommerce and the founder of Ethercycle. We break down the entire purchasing flow and explore design specifics of each step: product list, item description, shopping cart, and checkout. You'll learn how to showcase your products, reduce friction, and motivate your customers.
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Show Notes

Ethercycle — Kurt's ecommerce consultancy for Shopify businesses
Ecommerce Bootcamp by Paul Reda and Kurt Elster
Kurt Elster's Ecommerce Hacks Weekly
The Unofficial Shopify Podcast
J. Peterman, CozyPhones, Violent Little Machine Shop, Everest Bands — some of the stores we mention as examples
The Brain Audit by Sean D'Souza
Kurt's website
Free resources for ecommerce professionals and store owners
Follow Kurt on Twitter: @kurtinc

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