38 min listen
Episode 45: SaaS Email Marketing Secrets with Christoph Engelhardt
Episode 45: SaaS Email Marketing Secrets with Christoph Engelhardt
ratings:
Length:
45 minutes
Released:
Dec 29, 2016
Format:
Podcast episode
Description
Email marketing for software products differs from classic content marketing. We're looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You'll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports.
Download the MP3 audio file: right-click here and choose Save As.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.
Show Notes
LinksSpy — Christoph's SaaS product
Moz — Christoph's previous place of work
FirstOfficer, Churn Buster, GroupBuzz — SaaS products we mention as examples
MailChimp, Drip, Intercom — popular email tools
SaaS Email Marketing Handbook — Christoph's new book (the link includes a special 25% discount)
Follow Christoph on Twitter: @itengelhardt
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.
Download the MP3 audio file: right-click here and choose Save As.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.
Show Notes
LinksSpy — Christoph's SaaS product
Moz — Christoph's previous place of work
FirstOfficer, Churn Buster, GroupBuzz — SaaS products we mention as examples
MailChimp, Drip, Intercom — popular email tools
SaaS Email Marketing Handbook — Christoph's new book (the link includes a special 25% discount)
Follow Christoph on Twitter: @itengelhardt
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.
Released:
Dec 29, 2016
Format:
Podcast episode
Titles in the series (100)
Episode 19: Creating a Powerful Brand with Laura Roeder: How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none). by UI Breakfast: UI/UX Design and Product Strategy