We want to be smart and rational, but emotions are the biggest drivers for every decision we make — both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You'll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous "emotional targeting" method.
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Show Notes

GetUplift — Talia's company
Emotional Targeting 101 — Talia's article at ConversionXL
What I Learned Analyzing 13 Years of Basecamp Home Pages — an article by Will Hoekenga
Forget Everything You Know About Color Psychology and Read This Guide — Talia's article on colors
GetUplift blog
Get your free conversion optimization resources at GetUpflift
Follow Talia on Twitter: @TaliaGw

Today's Sponsor
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