How important is motive in our behavior? How important is it for your prospects to know that you care about them? To know that you have their best interest in mind. Spoiler alert - it’s literally EVERYTHING.It all comes down to empathy. When you have a big mission, you can let go of the outcome of the “sale” and you can fully zoom in on the thoughts, needs, and feelings of the person who needs your help.In this exclusive episode of the Traffic and Funnels show, Taylor trains some of the sales team on the importance of moral authority and how the only way to get what you want is to help people get what they want.After you listen to this episode, count up the clients that you enrolled last month and then put that number up against the number of people that still need your help. The results are a bit shocking, and should bring some serious perspective to the work that you’re doing.If this episode impacts you, share it out and help us spread the word! Also, be sure to check out all of our products that we've added to the directory this month to help you grow your business - https://www.trafficandfunnels.com/products Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.