49 min listen
Episode 64: Making Freemium Work with Bridget Harris
Episode 64: Making Freemium Work with Bridget Harris
ratings:
Length:
52 minutes
Released:
Jun 1, 2017
Format:
Podcast episode
Description
Freemium is a wildly popular pricing model these days. But how do you make the free plan work for your business, not disrupt it? Today our guest is Bridget Harris, CEO and co-founder of YouCanBook.me. You'll learn why freemium is a great marketing tool, why free and paid users almost never overlap, and how to find the right balance between free and paid features. I already applied many of Bridget's tips in Tiny Reminder and am very grateful for her advice!
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
YouCanBook.me — Bridget's scheduling product we're talking about
How freemium nearly caused our business to implode — an article by Josh Pigford of Baremetrics
Tiny Reminder — my software product which also features a freemium model
Get in touch with team@youcanbook.me for your extended trial
Follow Bridget on Twitter: @bridgettoday
Drop Bridget a line at bridget@youcanbook.me
Today's Sponsor
This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
YouCanBook.me — Bridget's scheduling product we're talking about
How freemium nearly caused our business to implode — an article by Josh Pigford of Baremetrics
Tiny Reminder — my software product which also features a freemium model
Get in touch with team@youcanbook.me for your extended trial
Follow Bridget on Twitter: @bridgettoday
Drop Bridget a line at bridget@youcanbook.me
Today's Sponsor
This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
Released:
Jun 1, 2017
Format:
Podcast episode
Titles in the series (100)
Episode 5: Choosing the Right Words: In this episode we talk with Kai Davis about strategic copywriting. Choosing the right words to describe your product is so incredibly important, maybe even more important than the product itself! You'll learn how to go out in the wild and pick the right language, and how to write a perfect sales page. by UI Breakfast: UI/UX Design and Product Strategy