One crucial aspect of launching a product is making demands before the launch. By focusing on this, business owners can use their resources best and prevent the major mistakes some brands make.In this episode, Jordan interviews Will Ford of Launch Boom. Will shares the entire process of how they were able to get beyond their goals within the first 15 minutes. He also shares how they blew up their agency, the biggest agency in the space, to create something even better for entrepreneurs. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODELaunch Boom mostly focuses on the pre-launch process.Launch Boom helps businesses validate demands in a short amount of time before launching their products into the market.If there isn’t a demand for your products or your marketing strategy doesn’t work, it will be hard to move your inventory.Making people pull out their wallets for something small changes the relationship between the consumer and you.The decision of whether to launch a product on Kickstarter or Indiegogo depends upon the product category.You don’t have to break the bank on an expensive agency to do everything for you. You need to make an intelligent choice on trusting the right partners with the right models for your business.Launch Boom helps business owners with the services and support they need from start to finish at a lesser price and does not take any commission off the back end.Recommended Tool:Supercreator https://www.supercreator.ai/Recommended Podcast:Mako Design by Kevin Mako https://www.makodesign.com/podcast/Today’s Guest:Will Ford is the President and Co-founder of Launch Boom. He is a serial entrepreneur who built multiple businesses from the ground up. They built an entire agency model at Launch Boom focused on supporting early-stage entrepreneurs.Connect and learn more about Will and Launch Boom here: Website: https://www.launchboom.comE-mail Address: will@launchboom.com Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast