49 min listen
Episode 116: Segmenting Your Users with Val Geisler
Episode 116: Segmenting Your Users with Val Geisler
ratings:
Length:
33 minutes
Released:
Jul 20, 2018
Format:
Podcast episode
Description
Every user is unique, yet we need reliable ways to group them into segments — so that we can understand them better and personalize their experience. Today our guest again is the lovely Val Geisler, an email onboarding copywriter and strategist. You'll learn why segmentation is so important for SaaS companies, how to implement it, and how to target your segments via email and other channels.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Episode 102: SaaS Email Onboarding with Val Geisler — previous episode with Val
ConvertKit (now Seva) — Val's previous place of work
Userlist.io — Jane's SaaS product together with Benedikt Deicke and Claire Suellentrop
RightMessage — a popular personalization tool by Brennan Dunn and Shai Schechter
Episode 105: Website Personalization with Brennan Dunn
Intercom, Drip — pre-acquisition email automation tools
Drip, ActiveCampaign, Drift, Customer.io, Vero — post-acquisition email automation tools
Kissmetrics — a popular analytics tool
Val's website (make sure you subscribe for her famous onboarding teardowns)
Follow Val on Twitter: @lovevalgeisler
Today's Sponsor
This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Episode 102: SaaS Email Onboarding with Val Geisler — previous episode with Val
ConvertKit (now Seva) — Val's previous place of work
Userlist.io — Jane's SaaS product together with Benedikt Deicke and Claire Suellentrop
RightMessage — a popular personalization tool by Brennan Dunn and Shai Schechter
Episode 105: Website Personalization with Brennan Dunn
Intercom, Drip — pre-acquisition email automation tools
Drip, ActiveCampaign, Drift, Customer.io, Vero — post-acquisition email automation tools
Kissmetrics — a popular analytics tool
Val's website (make sure you subscribe for her famous onboarding teardowns)
Follow Val on Twitter: @lovevalgeisler
Today's Sponsor
This episode is brought to you by The UI Audit. Want to design web applications that are actually useful to people? This book will help you adopt a smarter approach to UI/UX — from product strategy to each individual screen. To get you copy, head over to uibreakfast.com/audit and use your special promocode SUMMERTIME20 to get 20% off any book package.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.
Released:
Jul 20, 2018
Format:
Podcast episode
Titles in the series (100)
Episode 5: Choosing the Right Words: In this episode we talk with Kai Davis about strategic copywriting. Choosing the right words to describe your product is so incredibly important, maybe even more important than the product itself! You'll learn how to go out in the wild and pick the right language, and how to write a perfect sales page. by UI Breakfast: UI/UX Design and Product Strategy