49 min listen
Episode 56: Product Development Secrets with Claire Suellentrop
Episode 56: Product Development Secrets with Claire Suellentrop
ratings:
Length:
67 minutes
Released:
Apr 10, 2017
Format:
Podcast episode
Description
This is an extraordinary plus-size interview with an outstanding guest — Claire Suellentrop of Love Your Customer, previously Director of Marketing and employee #2 at Calendly. You'll hear her best advice on a range of topics: customer interviews, landing pages, user onboarding, gaining traction, content marketing, and much more. You'll also learn an intriguing story how she got started with Calendly.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Love Your Customers — Claire's company
Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
Calendly — Claire's previous company where she worked as Director of Marketing
Turning Thirty: Story of My Life — Jane's birthday post mentioned by Claire
Eat Well. Party Hard. — Claire's old blog (full posts are not available, but you can still scan the headlines if you're curious)
Unbounce Call To Action Conference — June 25-27, 2017 in Vancouver (Claire is speaking)
Websites that Convert — Claire's upcoming book (launching April 17)
The UI Audit — Jane's book on designing web applications
Zencastr, Skype, Zoom — tools for conducting customer interviews
Rev.com — Claire's favorite transcription service
The 5 Elements of Every Successful Landing Page — Claire's video presentation where she talks about long form vs. short form landing pages, and goes deeper into the stages of awareness
Basecamp, Calendly, Tiny Reminder — software products we're talking about
Samuel Hulick — the guru of user onboarding
The Scientific Marketing Strategy Behind Exponential Growth — fantastic Google Spreadsheet created by SumoMe (now Sumo), hugely helpful for planning and testing marketing channels
Traction — a book by Gabriel Weinberg and Justin Mares
Claire's examples of things done right: Bidsketch (onboarding), Drift (content marketing), Unbounce (landing pages)
Sign up for Claire's mailing list at Love Your Customers
Follow Claire on Twitter: @ClaireSuellen
Today's Sponsor
This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes (here's a brief guide).
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes
Love Your Customers — Claire's company
Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
Calendly — Claire's previous company where she worked as Director of Marketing
Turning Thirty: Story of My Life — Jane's birthday post mentioned by Claire
Eat Well. Party Hard. — Claire's old blog (full posts are not available, but you can still scan the headlines if you're curious)
Unbounce Call To Action Conference — June 25-27, 2017 in Vancouver (Claire is speaking)
Websites that Convert — Claire's upcoming book (launching April 17)
The UI Audit — Jane's book on designing web applications
Zencastr, Skype, Zoom — tools for conducting customer interviews
Rev.com — Claire's favorite transcription service
The 5 Elements of Every Successful Landing Page — Claire's video presentation where she talks about long form vs. short form landing pages, and goes deeper into the stages of awareness
Basecamp, Calendly, Tiny Reminder — software products we're talking about
Samuel Hulick — the guru of user onboarding
The Scientific Marketing Strategy Behind Exponential Growth — fantastic Google Spreadsheet created by SumoMe (now Sumo), hugely helpful for planning and testing marketing channels
Traction — a book by Gabriel Weinberg and Justin Mares
Claire's examples of things done right: Bidsketch (onboarding), Drift (content marketing), Unbounce (landing pages)
Sign up for Claire's mailing list at Love Your Customers
Follow Claire on Twitter: @ClaireSuellen
Today's Sponsor
This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes (here's a brief guide).
Released:
Apr 10, 2017
Format:
Podcast episode
Titles in the series (100)
Episode 5: Choosing the Right Words: In this episode we talk with Kai Davis about strategic copywriting. Choosing the right words to describe your product is so incredibly important, maybe even more important than the product itself! You'll learn how to go out in the wild and pick the right language, and how to write a perfect sales page. by UI Breakfast: UI/UX Design and Product Strategy