How do you know that your new product is going to find customers? Different validation techniques are there to help. Today our guest is Brian Casel — a founder, author, and a fellow podcaster. We talk about his extensive multi-step validation process with Audience Ops, and break down the process (and possible mistakes) for each single step.
Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.
Show Notes

Audience Ops — Brian's productized service
Ops Calendar — Brian's SaaS product we're talking about
Bootstrapped Web — Brian's podcast with Jordan Gal
iThemes, Press75, WooThemes — pioneers in the world of WordPress themes
Big Snow Tiny Conf — Brian's conference with Brad Touesnard
Restaurant Engine — Brian's previous productized service (now acquired)
Productize — Brian's course on productized consulting
Zero to Validating a SaaS: A Step-by-Step Recap — Brian's article we're talking about
Episode 64: Making Freemium Work with Bridget Harris
Tiny Reminder — Jane's SaaS product
Episode 37: Customer Support Done Right with Alex Yumashev — an episode where Alex recommends to start with a popular product niche (e.g. a helpdesk)
Stair-Stepping From Productized Consulting to SaaS with Jane Portman — Jane's recent interview at Brian's podcast
Brian's website
Follow Brian on Twitter: @casjam
Mention UIBREAKFAST to get 30% off your first 3 months of Ops Calendar

Today's Sponsor
This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at balsamiq.cloud
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.