How do you approach something as ephemeral as your brand? Can us mere mortals do it? Our guest today is Austin Church, a brand consultant and co-founder of Balernum. You'll learn what a brand means, how to develop your brand using simple DIY methods, and how to communicate it on your website and in your product.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesBalernum — Austin's branding and marketing studioFreelance Cake — Austin's business growth course for freelancers and consultantsUserlist — Jane's SaaS productStart With Why, The Infinite Game — books by Simon SinekEpisode 155: Writing Microcopy with Yael Ben-David Four Seasons: The Story of a Business Philosophy — a book by Isadore SharpEssentialism — a book by Greg McKeownGive and Take — a book by Adam GrantGet your free brand scorecard at Balernum.comFollow Austin on Twitter: @austinlchurchToday's SponsorThis episode is brought to you by Balsamiq — the low fidelity wireframing tool loved by founders, product managers, marketers, designers, and developers. You just drag, drop, and position pre-made components on the screen. You'll be amazed at the great interfaces you'll be able to create. They even offer wireframing courses to help you get started. Now with just-released brand new versions, it's time to give Balsamiq another look! See what's new at balsamiq.com.Interested in sponsoring an episode? Learn more here. Help Founders ?Versoly is a SaaS focused landing page and website builder. It’s the easiest way to build your SaaS website — no developers, no code. Head over to versoly.com to learn more.If you’d like your product to be featured for free on multiple awesome shows, welcome to apply at helpfounders.com.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.