How do you stand out among thousands of other businesses? How do you become unique without being crazy? Our guest today is Melissa Eggleston — an author, UX designer, and content strategist. You'll learn how to identify and promote your brand values, how to find your voice, and how to make your user experience truly special.
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Show Notes

The Zombie Business Cure — Melissa's book we're talking about, written with Julie Lellis as a co-author
Lenovo — Melissa's place of work
Trauma-Informed Website Resources
Buffer + Transparency — special page created by Buffer to celebrate transparency as their key value
Baremetrics demo — a dashboard featuring their own numbers
Differentiate Your Business Through User Experience Research — an article featuring Aga Bojko, the director of UX for Indiegogo
New Dropbox design
Interviewing Users — a book by Steve Portigal
5 Keys to Developing a Strong Tone of Voice in Your Content Marketing — an article by Ann Handley where she asks to "mask the logo on your site"
Everybody Writes — a book by Ann Handley
Seth Godin's blog
Melissa's website
Follow Melissa on Twitter: @melissa_egg

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