29 min listen
Leveraging Podcasts for Audience Growth With Andrew Hong
FromAgency Journey
ratings:
Length:
45 minutes
Released:
Aug 10, 2021
Format:
Podcast episode
Description
Andrew Hong is the CEO and Co-founder of Tobe Agency. Tobe Agency helps brands produce creative content that enables them to attract and convert new audiences. The team at Tobe Agency creates videos, podcasts, blog posts, and downloadables that build awareness, build audiences, improve conversions, and produce more revenue. Andrew Hong has over a decade of experience in the marketing sphere. Before creating Tobe Agency, Andrew was the Chief Marketing Officer for American Interbanc Mortgage, Vice President of Seashine Capital Management, and the Brand and Marketing Manager for DJ Tech Pro the Americas.In this episode…It seems like there are a million different ways to reach out to your audience. Of course, some mediums are better than others. How can starting a podcast grow your audience and help your agency find its niche?Andrew Hong, Co-founder and CEO of Tobe Agency, has helped hundreds of agencies leverage podcasting to reach more clients. Podcasting can feel more personal than blog posts and puts the human element back into your communications. Whether you’re trying to increase brand awareness, build a connection with current clients, or communicate within an agency, a podcast can help. In this episode of Agency Journey, Gray MacKenzie is joined by Andrew Hong, CEO and Co-founder of Tobe Agency, to discuss the benefits of starting a podcast for your agency. Andrew talks about how to clarify the purpose of your podcast, the various benefits of each podcast format, and how SEO plays a role.
Released:
Aug 10, 2021
Format:
Podcast episode
Titles in the series (100)
John McTigue from Kuno Creative: How does someone with a background in geophysics end up as an inbound ambassador for one of the world's largest HubSpot VAR agencies? You will learn how in Episode 009 of Inbound Agency Journey! by Agency Journey