In this week’s episode of the SIMPLE brand podcast, I talk with Sylvie di Giusto, author of Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Life, and Business.Sylvie’s an international keynote speaker and expert in emotional intelligence, personal image, and leadership. And she’s the bestselling author of Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Life, and Business.Sylvie and I talk about her lessons to help you leverage all the right gifts and attributes that are unique to you so you can better stand out from the crowd.Here’s what we discuss:?️Why it’s important that you define what your first impression should be?️How we can become more self-aware of the impression that we give?️How to use other people’s biases to your advantage?️Using the first five letters of the alphabet to influence how people perceive you?️What your brand really is and how you can purposefully imprint it on other people?️Distinguishing between fair and unfair advantages?️How to take perceived weaknesses and turn them into fair advantages?️Recognizing how your natural skill set can actually be your superpower?️Defining the ideal way to communicate your fair advantageRESOURCES FROM THIS EPISODE:Sylvie's websiteSylvie’s book - Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Business, and LifeSylvie’s Fair Advantage AssessmentSylvie on LinkedIn