In this week’s episode of the SIMPLE brand podcast, I talk with Erik Huberman, author of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar.Erik’s the Founder and CEO of HawkeMedia, the fastest-growing marketing consultancy in the United States that’s helped develop marketing strategies for more than 4,000 businesses. Erik and I discuss the Hawke Method principles along with how any brand can apply them, no matter their budget.Some of the topics we discuss include:The first thing brands need to consider if they want to growHow to understand your customer’s purchase cycle and consideration periodErik’s 3 principles of marketing simultaneously needed to acquire and retain customersThe right tactics to take to grow awarenessDon’t confuse your target audience and your brand persona - they can be differentHow to balance nurturing tactics alongside awareness tacticsThe need for using content as a way to nurture and create trust Why 3rd party validation is an ideal way to build trustOver time, what you deliver consistently becomes your brand - good or badHow marketers can use AI in the right way to help cut through all the noiseRESOURCES FROM THIS EPISODE:Erik’s site - Hawke MediaErik’s book - The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar