In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Joe Pulizzi about his latest book, Content Inc!In 2021 it’s hard to create and run a successful business without content. And if you do content right, it’ll help you build a loyal audience of customers. But it’s not easy to figure out HOW to do content right. What do you create? Who should you create it for? Where should you distribute it? One or two places or everywhere all at once? How can you make sure you’re doing it correctly instead of wasting your time and resources? It’s almost like you need a guide book to help you figure it all out. And Joe Pulizzi has that guide book for you.Joe’s the founder of Content Marketing Institute and The Tilt. He’s the co-host of the This Old Marketing podcast. And he’s the best-selling author of a number of books including Content Inc. The best way to reach and serve your customers today is through content. But you can’t just throw out a bunch of content everywhere - you need a plan, and this book will help you strategically and intentionally build that plan.   RESOURCES FROM THIS EPISODEJoe's book: Content Inc.The TiltOrange Effect FoundationThis Old Marketing podcastJoe on InstagramJoe on Twitter