In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Mike Kim about his new book: You Are the Brand!How are some people able to use their personal brand to create a stellar career while others either struggle in their career or simply gradually move forward, at best?Or how are some others able to create six- or seven-figure businesses based around their personal brand while others strive to make a consistent income?The ones who are really succeeding in developing, growing and managing their personal brand are following some intentional steps to do it.And that’s why I’m happy to talk with Mike Kim this week.Mike’s one of the top marketing and personal brand teachers in the world. He’s the host of the top-ranked Brand You podcast. He’s been featured in Inc. Magazine, Entrepreneur and HuffPost. And he’s the author of his new book that releases today: You Are the Brand. Mike and I talk about his personal brand lessons and we walk through his 8-step blueprint that he’s used to help build the brands for some of the most influential thought leaders today.What’s great here is that these lessons work for anyone who’s trying to build a business around their own personal brand, but they’re also valuable for anyone who’s trying to leverage their personal brand to succeed in their career.RESOURCES FROM THIS EPISODEMike' book: You Are the BrandMike's podcast: Brand YouMike's siteMike on InstagramMike on TwitterMike on YouTube