In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Nick Westergaard about his latest book, Brand Now: How to Stand Out In a Crowded, Distracted World!With the world evolving at a rapid pace, with the increase in digital media, it's harder than ever for businesses to be heard. If you think about how much you get overwhelmed by message clutter, your customers are getting overwhelmed just as much - maybe more. It’s getting increasingly difficult to stand out. So if you want to stand out today, it starts with your brand and the brand experience you provide.That’s why I’m thrilled to have Nick Westergaard on the show this week.Nick’s one of the top marketing keynote speakers and influencers. He’s the host of the On Brand podcast. And he’s the author of Brand Now. Nick and I discuss the foundational brand lessons from his book. And we discuss how any business - large or small - can create a brand experience that’s simple and transparent and can stand out at every customer interaction.Nick helps you learn all that and much more in this week's episode.