Branding has become a fast-growing market. Everyone and everything wants to become a recognizable brand. With everyone competing in the same fast-moving space, how do you make a brand that stands out and creates a positive emotional connection to your audience? Today's guest is Liz Nickles an award-winning marketer and advertiser. She is the President of Black Label Brand Development a company that specializes in branding, marketing, and strategic vision. She is also the author of 15 books including Brandstorm. Liz joins us to share her years of experience building globally recognized brands. We discuss how branding is an emotional institution and how hitting the wrong emotions can have a destructive effect. In addition, we get into the changes in publishing over the years and what it takes to have a successful collaboration with a publisher. Plus Liz shares what the first thing publishers ask and you might be surprised to learn that it isn't "What is your book about?" In today's business, you only have a few seconds to get your point across, this includes letting potential customers know what your brand is about. Peter shares how a Powerful Manifesto is a great way to achieve this!