Hey hey!Welcome to Behind Design where we dive into the depths of authentic branding. This isn't just a podcast about design aesthetics; it's a firsthand look into the soul of brand creation, user experience, and the impact design has on your ideal audience.My Name is Rachel and I'm an entrepreneur + visual storyteller obsessed with creating brands that make you FEEL something. With over a decade of experience working with brands like Time Inc., Fortune Small Business Magazine, and top industry leaders like Lori Harder, Laverne Cox, and Jonathan Fields, I’ve seen firsthand what a strong visual brand can do. Each week we will have conversations with visionary entrepreneurs and creators, exploring the internal and energetic shifts necessary to truly align with a brand's essence. From firsthand client stories to soul-led, mission-driven discussions, ……… discover the transformative power of understanding oneself to create a brand that makes people FEEL something.Tune in to explore the creative process of a brand's journey……. and learn how to create an impactful brand that helps you stand out online through emotional experiences.Not sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience? Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/