Dive into the depths of creating an authentic brand on Behind Design with Rachel Pesso. Ever wished for a first-hand look into the soul of brand creation, user experience, and the impact of design? "Behind Design," hosted by Rachel Pesso, offers exactly that. Rachel, known for her work with icons like Laverne Cox, Lori Harder, and Jonathan Fields brings you into the world of impactful brand creation and user experience. Each episode is a journey into creating a brand that not only stands out but also resonates deeply with its audience.  Rachel curates epic conversations with visionary entrepreneurs and creators, exploring the internal and energetic shifts necessary to truly align with a brand's essence. From firsthand client stories to soul-led, mission-driven discussions, discover the transformative power of understanding oneself to create a brand that makes people FEEL something. Uncover the evolutions of your brand, delve into the intricate process, and understand what shapes impactful emotional experiences within a brand. Discover how personal alignment and strategic insight can transform your brand into an emotionally powerful presence online. Tune in to 'Behind Design' for a masterclass in crafting a brand that's not just visible, but unforgettable.