How do you turn a passion for design into a thriving business? This episode of Behind Design features Jenni Schwartz, founder of Soulmar Creative, as she shares her unique journey from freelance gigs to establishing a specialized branding and digital design studio. Dive into the conversation with host Rachel Pesso, as Jenni discusses the importance of niching down, leveraging partnerships, and the transformative impact of integrating business with creativity. Tune in to explore how Jenni’s focus on the fitness and wellness industry has shaped her approach and led to success. A must-listen for any creative looking to carve out their own space in the design world!Show Notes:https://www.solmarkcreative.com/ Instagram: @solmarkcreative, @jennischwartz13Want to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/