How do you make your brand stand out in the crowded world of media? Dive into this captivating episode of "Behind Design," where host Rachel Pesso explores the dynamic realm of public relations and brand visibility with PR expert Lydia Bagarozza. Known for her exceptional talent in elevating both personal and product brands, Lydia shares her wisdom on gaining media exposure and navigating the ever-evolving landscape of public representation. Her insights into getting featured in top-tier publications and mastering the art of pitching are invaluable for anyone aiming to make a significant impact in the media world.In this episode, Lydia sheds light on the essential elements of branding, emphasizing the importance of a cohesive visual identity and strong messaging for effective media outreach. She provides practical tips for preparing for media exposure, stressing the need to align your brand's visuals and message. Whether you're an entrepreneur beginning your journey in media or refining your PR strategy, this episode is a crucial resource. Tune in to uncover the secrets of enhancing your brand's presence and resonance in the digital space with Lydia's expert guidance.----Show Notes:Agency site: www.lydiabagarozza.comInstagram: https://www.instagram.com/lydmariebag/LinkedIn: https://www.linkedin.com/in/lydia-bagarozza-9212b180/PR Checklist, all of the assets that you need to have on hand before reaching out to the media for coverage: https://view.flodesk.com/pages/6127bf6fd0d5896caac5f37bVisibility on Purpose site: https://www.visibilityonpurpose.com/Instagram: https://www.instagram.com/visibilityonpurpose/Media Personality Quiz: https://www.visibilityonpurpose.com/media-personality-quizNot sure what type of brand to create? Need some visual inspiration?Take the Soul Aligned Brand Quiz!Ready to transform your brand into a soul-aligned experience?Book a fit callWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/