Nick Bennett has built an impressive social media presence on LinkedIn, and hosts the Rep Your Brand podcast. He shares his experience and perspective on personal branding and how it can be a major force for professionals of all stripes. In this conversation, we cover: overview of personal branding, evangelism, and customer marketing how to get started with a personal branding program internally the power of niching down, and how Nick was challenged to focus on "field marketing" in his posts different ways to stay consistent with a posting routine Nick's experience at Alyce and how personal gifting can be a secret weapon in your marketing strategy https://www.linkedin.com/in/nickbennett1/ https://www.alyce.com/