18 min listen
What does the deprecation of third-party "cookies" mean for marketers?
What does the deprecation of third-party "cookies" mean for marketers?
ratings:
Length:
22 minutes
Released:
May 26, 2021
Format:
Podcast episode
Description
Louis Belpaire discusses one of the most important and pressing topics facing the digital marketing industry today: the deprecation of third-party cookies and how to shift to a first-party data strategy. What is the origin of the "magic cookie"? What changed causing 3rd-party cookies to go away? How quickly do marketers need to pivot to a 1st-party data strategy? Listen and subscribe.
Released:
May 26, 2021
Format:
Podcast episode
Titles in the series (57)
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