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    204. The Jobs-to-be-Done Theory with Tony Ulwick (Part 1)

    204. The Jobs-to-be-Done Theory with Tony Ulwick (Part 1)

    FromThe Greg McKeown Podcast

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    204. The Jobs-to-be-Done Theory with Tony Ulwick (Part 1)

    FromThe Greg McKeown Podcast

    ratings:
    Length:
    25 minutes
    Released:
    Jun 15, 2023
    Format:
    Podcast episode

    Description

    Have you ever wondered why there are so many massive flops in business? How many products and services are launched and then almost immediately forgotten? How can companies spend millions and sometimes billions of dollars to produce something that customers ultimately say is not for them? Today I've invited Tony Ulwick, one of the fathers of the Jobs-to-be-Done theory, to help us understand this phenomenon. This is part one of a two part interview, so tune in for part two next week!
    Learn more from Tony here: https://strategyn.com/tony-ulwick/

    Join my weekly newsletter at GregMcKeown.com/1mw

    Learn more about my books and courses at GregMcKeown.com
    Released:
    Jun 15, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Design a life that really matters. I’m your host, Greg McKeown, author of New York Times bestsellers "Effortless" and "Essentialism" and I’m on mission to help you advocate and negotiate your way to remarkable results without burning out. Come with me on this journey every Tuesday and Thursday as we examine the most essential areas of our lives. Learn more about my books and courses at https://GregMcKeown.com.