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Hello and welcome to the DTC podcast: today we’re in the tank with Thomas Lottrechiano, co-founder of  Omigo “the toilet from the future.”
Thomas is the younger half of a father-son duo who is building an empire around bidets and the notion that you should wash, not wipe. 

Thomas heads up growth for the fast-growing Omigo, so in this interview, I picked his brain on:

The most effective way to educate your audience on new concepts
The value of landing pages for customer experience (and conversion %)
How Omigo tests their website with tools as well as real users
Switching to all video assets and why their founder video is still number one across all sources
Justifying Facebook’s budgets with 7-day attribution windows
Why podcasts work, and why it looked like they didn’t at first.


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