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BONUS: AdRoll Bakes Up A Solution to the 3rd Party Cookie-pocalypse

BONUS: AdRoll Bakes Up A Solution to the 3rd Party Cookie-pocalypse

FromDTC Podcast


BONUS: AdRoll Bakes Up A Solution to the 3rd Party Cookie-pocalypse

FromDTC Podcast

ratings:
Length:
35 minutes
Released:
Jun 15, 2022
Format:
Podcast episode

Description

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to the DTC Podcast: Today we’re rolling with Lizzie Chapman, VP of Partnerships at Adroll.
Get started with Adroll ➝ https://adroll.com
Today’s cast is a deep dive into the coming third-party cookie-pocalypse in 2023 when Chrome has promised to fully end all 3rd party cookies for tracking.

What exactly is a cookie, and what happens when they go away?
A review of what Google is doing to replace cookies for audience targeting and retargeting
How Adroll’s email tool allows for massive gains in conversion rate

I’m feeling hungry already, on with the show….
Get started with Adroll ➝ https://adroll.com

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Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Released:
Jun 15, 2022
Format:
Podcast episode

Titles in the series (100)

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights ?? ? directtoconsumer.co