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Ep 305: CRO Optimization in 2023: Strategies and Tools for Landing Pages | AKNF

Ep 305: CRO Optimization in 2023: Strategies and Tools for Landing Pages | AKNF

FromDTC Podcast


Ep 305: CRO Optimization in 2023: Strategies and Tools for Landing Pages | AKNF

FromDTC Podcast

ratings:
Length:
29 minutes
Released:
May 19, 2023
Format:
Podcast episode

Description

To Subscribe to DTC Newsletter - https://dtcnews.link/signup

Join Brett, Innovation Lead at Pilothouse on an in depth exploration of CRO best practices in 2023, Brett's suggestion for a post click tech stack that maximizes flexibility, page speed, and data capture.

As always, the complete set of talks is available on our website for only $199

Work with Brett, and Pilothouse ➝https://pilothouse.co

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Watch this interview on YouTube - https://dtcnews.link/video
Timestamps:
00:02:20 - The core principle of CRO: Delivering what users are looking for
00:05:00 - Advantages of landing pages in optimizing conversions
00:09:30 - Key elements to optimize on landing pages: skimmable content, font weights, and colors
00:17:00 - Displaying social proof through custom widgets, embedded reviews, and GIFs
00:21:40 - The significance of above-the-fold content on PDPs
00:26:30 - Streamlining navigation menus for easy interaction

#CROoptimization #LandingPages #DigitalMarketing #UserExperience #ConversionRateOptimization
Released:
May 19, 2023
Format:
Podcast episode

Titles in the series (100)

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights ?? ? directtoconsumer.co