Tom is joined by Chans Weber to discuss building a personal brand for contractors. Chans is a marketing entrepreneur and the founder of Agile & Co, which sponsors Mile High-Profit Summit 2023. From his extensive experience in the digital marketing industry, Chans provides valuable advice and insights for contractors and business owners. The discussion revolves around storytelling, authenticity, and trust-building in brand development.   Conversation Highlights: [00:00] - Intro [03:23] - The unique culture within the Battleground Group [08:49] - Building a personal brand [10:38] - The power of storytelling and visual content [11:36] - Chans’ realization about the importance of personal branding [16:18] - The real winners cheer for you [17:14] - Building personal brand by showcasing success [19:06] - Misconceptions about successful individuals [20:04] - Building trust and connecting with clients [23:19] - Hiring digital marketing agencies [26:21] - Spotting red flags in digital marketing agencies [30:04] - How do contractors determine digital marketing readiness [32:33] - Don’t neglect basic offline marketing strategies like networking [35:50] - Businesses should continue grassroots efforts regardless of size [39:31] - The importance of company culture   Resources: == Agile & Co: https://agileandco.com/    == Attention all fighters! Don't miss your chance to grab tickets for the Mile High Profit Summit 2023. Visit http://MileHighProfitSummit.com and be part of our event in Denver. Together, let's conquer new heights!   ? You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/    ? Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify