Are you losing potential clients often because they believe your prices are "too high"? Don't worry! Tom is here to help you! In this episode, Tom shares his invaluable advice on handling the most-dreaded objection that has previously cost you deals. He discusses the common sales objection of "Your Price is Too High" and provides three practical strategies to master this objection and close deals.   Conversation Highlights: [00:10] - Introduction [00:49] - Preparing for sales objections [01:08] - Being curious and affirming [04:00] - Giving control to the prospect [04:44] - Mirroring to build trust [05:50] - Closing remarks   Resources: == Attention Fighters! Don’t miss your chance to grab tickets for the Mile High Profit Summit 2023. Visit http://MileHighProfitSummit.com and be part of our event in Denver.   ? You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/    ? Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify