In this episode, Tom dives into the art of selling. He shares the key element that will boost your sales and meet your needs — being curious. Tom tells why it’s crucial for contractors to shift from showcasing their expertise to understanding the true motives of the prospects. He wants contractors to be curious when talking to prospects instead of telling them how amazing they are.   In this episode, Tom discusses: The power of curiosity-based selling Asking questions to the prospects to understand their true motive Some examples of curiosity-based questions Being curious will help determine if you’re a good fit and allow clients to open up more   Resources: Ready to take your business to eight figures and beyond? Join us this October 2023 in Jacksonville, Florida, for the Florida Summit. Our experts will share the secrets of crafting a rock-solid five-year vision, scaling your business properly, and gaining full control of your finances.   Visit thecontractorfight.com/Florida-Summit today and join us in Florida this October!   ? You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/    ? Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify