Tom engages in a conversation with David Chism, a marketing genius specifically catering to contractors. David is the founder, co-owner, and Guru figurehead of David Creation, a leading marketing company specializing in contractor marketing.   The two delve into a wide range of marketing strategies and trends aimed at helping contractors generate more leads and attract their ideal clients, as well as explore the power of leveraging online presence and digital marketing to expand contractors’ reach and visibility.   Tune in to this episode and revolutionize your marketing approach for maximum impact and success!   Conversation Highlights: [00:00] - Intro [02:00] - Helping contractors with their marketing plan [03:12] - Transitioning into the family business [08:15] - Understanding the value of marketing in contracting [12:05] - Marketing strategies during an economic downturn [18:09] - Strategies to prospect your existing database [21:46] - Marketing is not just about running ads [26:14] - A good marketing [31:02] - Permission marketing [33:46] - Why isn’t my ad working? [35:55] - Nurturing leads for optimal conversion [40:57] - Smart advertising techniques [45:33] - Targeted advertising options [48:16] - Partnering with well-known brands for advertising opportunities [51:42] - David’s contact information Resources: == David Creation: https://www.adavidcreation.com/     == Calling all fighters! June 5 is the day. Mile High Profit Summit tickets for 2023 are up for grabs. Visit thecontractorfight.com/mhps23/ and join us in Denver. Let’s conquer new heights!   ? You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/    ? Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify