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Welcome to All Killer No Filler, this week with Saul and Kyle from Pilothouse.
Saul is a 33rd degree Google Suite Master and today's cast is all about how to improve your Google World, starting with why you NEED to be spending more on YouTube.
You'll hear:

Why Google is less affected than Facebook after iOS14.5
Why Pilothouse's goal is to have YouTube be 23% of our total Google Suite Spend by 2023
How use custom feeds to maximize your Google Shopping Returns
What enhanced conversions are and why you need to be using them ASAP


If you'd like to chat with Pilothouse about levelling up your Google Suite, reach out: https://www.pilothouse.co/contact-us
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