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Check out Mighty Munch: https://mightymunch.com
Hello and welcome to the DTC Podcast, I’m Eric Dyck
Today I’m catching up with my good friend James Petrellis, a ten year performance entrepreneur who started his pet brand, Mighty Munch four years ago and after several product iterations, has just found true product market fit, and is on pace for a highly profitable 8 Figure revenue 2022.

Mighty munch’s epic product market fit journey
How to shrink COGs while improving the product
Why you should never break out your retargeting budgets on Facebook Ads
Why email marketing might be overrated (if your product solves a problem)
Why TV Ads represent one of the biggest opportunities for DTC brands


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