Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from targeting ads at consumers. Some say they’ve created an unfair advantage. In this podcast episode, Louis Belpaire joins the show to explore questions like: How did this happen in the first place? What is Apple's end goal? What ripple effects did this have on other platforms like Facebook and SnapChat? How has Apple's brand identity changed over the years? Should governments impose more regulations on the advertising industry?