iOS 14 brought a lot of changes and challenges for marketers. And with around 70% of audiences on mobile, and 70% of mobile users using iOS, these Apple changes are a big deal.
Claire discussed the various changes that were brought about by iOS 14 and how marketers can combat them today. The “golden age” of digital marketing may be fading, but there is still plenty of opportunity for growth using new tactics.
Strap in because Claire packs this episode full of amazing advice and commentary on how to take your digital marketing to the next level!
Video: Apple's TV Ad about Privacy - https://www.youtube.com/watch?v=fjf7c-O5GyQ Forbes
Article: Apple’s Ad Network Is The Biggest Beneficiary Of Apple’s New Marketing Rules: Report - October 2021 - https://www.forbes.com/sites/johnkoetsier/2021/10/19/apples-ad-network-is-the-biggest-beneficiary-of-apples-new-marketing-rules-report/?sh=4692c2c277a0
Bloomberg Article: Apple Finds Its Next Big Business: Showing Ads on Your iPhone - August 2022 - https://www.bloomberg.com/news/newsletters/2022-08-14/apple-aapl-set-to-expand-advertising-bringing-ads-to-maps-tv-and-books-apps-l6tdqqmg
Claire's Affiliate Link for Hyros - https://hyros.com/affiliate-grow.html?fpr=claire62