In this podcast, Nick Coats, co-founder of Sawtooth Media Group, discusses tips, tools, and tactics for conversion rate optimization. CRO is an incredible tool for any business or marketer that's looking to scale in a measured and significant way.
What is conversion rate optimization? It's the iterative, research-driven process of getting people to take a desired action. With the right strategy, some have increased conversion rates by several hundred percent, but it's a process that takes time, dedication, and know-how.